Inside Nothing's First India Store: Why Carl Pei is Betting on 'Rawness' Over Retail Norms

Nothing launched its first retail store in Bengaluru, India, outside London, marking an important chapter for a brand that initially operated online-only. The Nothing Store Bengaluru has its own blueprint for offline success in India, and to talk in detail about it, we sat down with Nothing CEO Carl Pei ahead of the store's official launch.

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