Apple’s New Business Platform Bets on Enterprise With Maps Ads, MDM Tools: 5 Things to Know

Apple on Wednesday announced a new unified platform called Apple Business. It is aimed at helping companies manage devices, streamline operations, and expand their reach across Apple’s ecosystem. As per the Cupertino-based tech giant, the service brings together several existing enterprise tools under one umbrella, while also introducing new features for communication, device management, and customer engagement, including advertisements in Apple Maps.

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