The first wave of AI PCs, or as Microsoft calls them, Copilot+ PCs, hit India in the second half of 2024. Snapdragon led the race with its X series chipsets, and several OEMs introduced AI-enabled laptops in the country. While these devices generated a buzz given the hype around artificial intelligence (AI) and the new Copilot-driven features in Windows 11, the impact on the PC market was not significant, with the consumer PC segment witnessing a meagre 2.6 percent shipment growth year-on-year (YoY) in India in 2024, as per market research firm IDC. While the reasons for this can be speculative and multi-faceted, one key aspect was price-based accessibility in a price-sensitive market. In 2024, only two Snapdragon X series chipset models were available — X Elite and X Plus — and both catered to the premium segment. As a result, the laptops that entered the market were priced steeply and primarily focused on enterprise users. With generative AI capabilities still in its nascent stag...
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