FeaturePrint App Claimed to Identify Fake Products Using AI and a Smartphone Photo: How it Works

Identifying counterfeit and fake products can be a difficult task and requires ample knowledge of the characteristics and appearance of the original objects. A new artificial intelligence-based app claims to identify whether a product is genuine based on a single photo clicked with a smartphone. The app uses optical AI to identify an object and does not rely on bar codes, holograms, markers, RFID technology, stickers, or engraved markings. However, it can only authenticate products that are already registered with the service.

Developed by Washington-based Alitheon, the FeaturePrint app can be installed on a smartphone and used for "identification, authentication, or traceability" of a product. Without special scanners or cameras, a user can point their smartphone at a product and identify an authentic product for high value items like gold bars and luxury items, while tracing supply chains and detecting counterfeit items.

According to Alitheon's website, the FeaturePrint optical AI technology can recognise small surface details of any physical item and then convert them into a mathematical set of numbers. Instead of identifying a class of products like other services, this method allows the user to identify a specific object that has already been registered with the FeaturePrint system.

"Proxy" authentication systems like barcode labels, seals, or engraved markings are regularly used to mark products as genuine, but Alitheon point that these markings can be damaged or lost over time. They can also be manipulated and copied in order to commit fraud. In contrast, the company claims that its FeaturePrint service can identify even damaged or broken products, works even when the products are rotated or captured from a different orientation, and supports versioning for audit histories of individual products.

While the company's website has multiple videos showing the product in action, there are no details on how products are enrolled into the FeaturePrint system and how a user can identify an authentic product. Unfortunately, FeaturePrint isn't available to the public to download via the Google Play store or the App Store, while it appears that corporate clients can gain access the service.

Google I/O 2023 saw the search giant repeatedly tell us that it cares about AI, alongside the launch of its first foldable phone and Pixel-branded tablet. This year, the company is going to supercharge its apps, services, and Android operating system with AI technology. We discuss this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.


from Gadgets 360 https://ift.tt/2uoTQUw

Comments

Post a Comment

Popular posts from this blog

COVID-19 origins: Should we pay more attention to the lab leak theory and formally investigate it?

Image
A year and a half into the pandemic, we still do not know exactly where the SARS-CoV-2 virus, which causes Covid-19, came from. The prevailing view so far has been that the virus “spilled over” from bats into humans. But there are increasing calls to investigate the possibility that it emerged from a lab in Wuhan, China, where Covid first appeared at the end of 2019. So what do we know for sure, and what do we need still to find out? We know the sequence of the SARS-CoV-2 virus is close to that of bat coronaviruses . Several decades ago its “ancestor” was circulating in bat populations in southern Asia. But there are still many unanswered questions: we don’t know how the virus arrived in Wuhan, how its sequence evolved to allow human infection, and under what conditions it infected the first people who crossed its path. And for each of these stages, we don’t know whether there was a human contribution (direct or indirect). Zoonotic transmission pathways, in other words the pas
Read more

Menstrual cups are cheaper, more sustainable than pads and tampons for women

Image
Every year in America, women spend at least US$2.8 billion on sanitary pads and tampons that can take hundreds of years to decompose . Is there a more economical and environmentally friendly way? To find out, we asked Susan Powers , a professor of sustainable environmental systems at Clarkson University about her work comparing the environmental impact of tampons, sanitary pads and menstrual cups. What is a menstrual cup? A menstrual cup is a type of reusable feminine hygiene product. It’s a small, flexible bell-shaped cup made of rubber or silicone that a woman inserts into her vagina to catch and collect menstrual fluid. It can be used for up to 12 hours, after which it is removed to dispose of the fluid and cleaned. The cup is rinsed with hot water and soap between each insertion and sterilized in boiling water at least once per period. A cup can last up to 10 years . Although menstrual cups have been around for decades, they historically have been less popular than pads or ta
Read more

Human bodies respond to infections differently depending on the time of day

Image
When microorganisms – such as bacteria or viruses – infect us, our immune system jumps into action. It’s highly trained to sense and eliminate infections and clear up any damage caused by them. It’s typically assumed our immune systems work the exact same way regardless of whether an infection occurs during the day or at night. But research spanning over half a century now shows our bodies actually respond differently at day and night. The reason for this is our body clock, and the fact that each cell in the body, including our immune cells, can tell what time of day it is. Our body clock has evolved over millions of years to help us survive. Every cell in the body has a collection of proteins that indicate the time depending on their levels. Knowing whether it’s day or night means our body can adjust its functions and behaviours (such as when we want to eat) to the correct time. Our body clock does this by generating 24 hour rhythms (also termed circadian rhythms ) in how cells f
Read more