Elon Musk to arm-twist businesses on X, brands need to spend $1000/month on ads or lose verified status

Under Elon Musk’s charge of Twitter, now X, the platform’s advertising business encountered some unprecedented difficulties Because of this, Musk has been forced is currently taking proactive measures to revive its performance. However, since advertisers aren’t coming back on their own accord, it seems that Musk is adamant about arm-twisting brands on X to advertise on the platform

More than two months ago, Elon Musk announced that the majority of his advertisers had come back to Twitter, and he showed optimism that all issues had been addressed. To revitalize X’s advertising division, he appointed Linda Yaccarino, a well-respected advertising executive, as the new CEO.

Recent reports suggest that Elon Musk is planning to introduce a new approach regarding X’s gold verification badge. Under this strategy, brands will be required to spend a minimum of USD 1,000 per month on Twitter ads to maintain their gold verification badge. The purpose behind this move is to incentivize brands to invest more in X’s advertising platform and revitalize the company’s ad revenue.

According to Business Insider, citing the Wall Street Journal as the original source, Twitter will begin removing the gold checkmark from businesses that fail to meet specific advertising spending thresholds.

Starting from August 7, businesses will need to allocate at least $1,000 (approximately Rs 81,000) on advertisements within 60 days or $6,000 (Rs 4.9 lakh approx) within 180 days to retain the coveted gold checkmark. The Wall Street Journal has reviewed an email sent to advertisers, informing them of this new policy.

In addition to the previously mentioned new policy, the recently rebranded Twitter, now known as “X,” is reportedly planning to offer up to a 50 per cent discount on specific advertisements.

As per the existing X’s verification plans introduced in January of this year through a blog post, businesses were already required to pay a monthly fee of $1,000 to maintain their gold verification badge on the platform.

With these recent developments, X appears to be implementing a range of measures to incentivize businesses to invest in advertising on the platform, while also providing discounts to attract advertisers.



from Firstpost Tech Latest News https://ift.tt/wBRyY4Z

Comments

Post a Comment

Popular posts from this blog

COVID-19 origins: Should we pay more attention to the lab leak theory and formally investigate it?

Image
A year and a half into the pandemic, we still do not know exactly where the SARS-CoV-2 virus, which causes Covid-19, came from. The prevailing view so far has been that the virus “spilled over” from bats into humans. But there are increasing calls to investigate the possibility that it emerged from a lab in Wuhan, China, where Covid first appeared at the end of 2019. So what do we know for sure, and what do we need still to find out? We know the sequence of the SARS-CoV-2 virus is close to that of bat coronaviruses . Several decades ago its “ancestor” was circulating in bat populations in southern Asia. But there are still many unanswered questions: we don’t know how the virus arrived in Wuhan, how its sequence evolved to allow human infection, and under what conditions it infected the first people who crossed its path. And for each of these stages, we don’t know whether there was a human contribution (direct or indirect). Zoonotic transmission pathways, in other words the pas
Read more

Menstrual cups are cheaper, more sustainable than pads and tampons for women

Image
Every year in America, women spend at least US$2.8 billion on sanitary pads and tampons that can take hundreds of years to decompose . Is there a more economical and environmentally friendly way? To find out, we asked Susan Powers , a professor of sustainable environmental systems at Clarkson University about her work comparing the environmental impact of tampons, sanitary pads and menstrual cups. What is a menstrual cup? A menstrual cup is a type of reusable feminine hygiene product. It’s a small, flexible bell-shaped cup made of rubber or silicone that a woman inserts into her vagina to catch and collect menstrual fluid. It can be used for up to 12 hours, after which it is removed to dispose of the fluid and cleaned. The cup is rinsed with hot water and soap between each insertion and sterilized in boiling water at least once per period. A cup can last up to 10 years . Although menstrual cups have been around for decades, they historically have been less popular than pads or ta
Read more

Human bodies respond to infections differently depending on the time of day

Image
When microorganisms – such as bacteria or viruses – infect us, our immune system jumps into action. It’s highly trained to sense and eliminate infections and clear up any damage caused by them. It’s typically assumed our immune systems work the exact same way regardless of whether an infection occurs during the day or at night. But research spanning over half a century now shows our bodies actually respond differently at day and night. The reason for this is our body clock, and the fact that each cell in the body, including our immune cells, can tell what time of day it is. Our body clock has evolved over millions of years to help us survive. Every cell in the body has a collection of proteins that indicate the time depending on their levels. Knowing whether it’s day or night means our body can adjust its functions and behaviours (such as when we want to eat) to the correct time. Our body clock does this by generating 24 hour rhythms (also termed circadian rhythms ) in how cells f
Read more