Exclusive: Adobe’s Govind Balakrishnan on Why Adoption Trumps Profit for Adobe Express

Adobe partnered with Airtel on Thursday to offer 12 months of Adobe Express Premium to Bharti Airtel users in India. On paper, that opens up Adobe’s “create-anything” platform to nearly 360 million people, giving them access to its design tools, artificial intelligence (AI) features, and a large library of stock assets for a year.

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