Indian Smartphone Buyers Prioritise Durability, Long-Term Reliability Over Specifications, Study Finds

Smartphone buyers may no longer be prioritising flashy specifications or aggressive launch pricing while purchasing their next device. According to a new study, three factors have emerged: durability, reliability, and affordability, which are increasingly influencing purchasing decisions and long-term brand loyalty. The study suggests that Indian consumers are placing more importance on factors like sustained real-world performance, battery longevity, and dependable after-sales experiences over short-term advantages in hardware.

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