Apple Doubles MacBook Neo Output as Budget Laptop Gains Popularity, Analyst Says

Apple has reportedly doubled its 2026 MacBook Neo shipment target from five million to 10 million units following stronger-than-expected demand, according to TF Securities analyst Ming-Chi Kuo. The affordable laptop starts at $599 (roughly Rs. 57,300) in the US and Rs. 69,900 in India. Kuo said buyers are choosing the MacBook Neo for its price, design, and ecosystem benefits rather than on-device AI capabilities. He also argued that growing interest in low-cost mini PCs similarly reflects demand for practical computing rather than local AI processing.

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