Apple 'Surprise and Shine' Event Set for September 9; iPhone 18 Series, Apple Watch Series 12 Expected

Following weeks of speculation, Apple on Wednesday finally dropped the date of its upcoming hardware launch event. The showcase, which carries the tagline ‘Surprise and shine’, is all set to kick off in the second week of September. While the Cupertino-based tech giant remains tight lipped on the upcoming announcements, the rumour mill has pointed towards an annual iPhone refresh, with the iPhone 18 Pro and iPhone 18 Pro Max models being introduced. However, that is not all; several more products across various categories are also anticipated.

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