Apple Music Gets a New Black-and-White Brand Identity Inspired by Sound, Liquid Glass

Apple introduced a refreshed brand identity for Apple Music on Wednesday. The Cupertino-based tech giant has given its music streaming platform a new visual language built around sound waves, physical vibrations, and glass-like effects. The redesign follows the appearance of a new logo and app icon earlier this month. Apple has also created a new audio mnemonic to accompany the updated branding, which is claimed to extend across Apple Music’s marketing, original content, events, and product experiences.

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